Blog

Decorative illustration of a fundraiser meeting with major donors.

Major Donor Insight: They Are People, Too

May 15, 2024

Your major donors are looking for relationship, understanding, and connection. You can probably relate to these too, right?

5 Ways to Connect with Gen Z Donors

April 24, 2024

Gen Z donors are motivated to create change. Through subscriptions and other methods, find out how nonprofit fundraisers can connect with young donors.

Helping Nonprofits and their Donors Unlock More Generosity

March 22, 2024

The Signatry partners with and helps nonprofits unlock more generosity by strengthening donor development plans, mastering major donor conversations, and engagingwith donor advised funds.

Four Lessons about Donor Relationships—From a Shoe Company

February 23, 2024

Nike’s talent scout pursued Michael Jordan’s partnership despite uncertainty and competition. His relationship-building strategies apply to fundraising, too.

Friendship and Other Fundraising Goals

January 5, 2024

Four steps to set the right fundraising goals for your nonprofit in 2024. What do you want your organization to be known for?

Finding an Attitude of Gratitude

December 8, 2023

Thanking donors starts with cultivating gratitude. In development work, focus on the provider rather than the provision and let gratitude flow.

a man Managing the Tension of a line

Managing the Tension and Finding the Right Donors

November 1, 2023

Volatility in charitable giving may feel like a problem to solve. But what if nonprofit leaders viewed it as just a tension to manage?

a graphic of an invitation with a seal and pen asking someone for a donation

In Fundraising, Asking is an Invitation

August 25, 2023

Donors are asking where God is at work. As a fundraiser, your job is to point donors to the work God is doing—and invite them to join.

Woman writes a thank you card.

Start Early: Six Steps for Your Year-End Fundraising Campaign

August 4, 2023

Your nonprofit’s development work matters more than ever. With charitable giving down, now is the time to start year-end fundraising plans.

Chicken Little sprints through the woods.

The Sky is Not Falling

May 26, 2023

Why reports about the 2022 decline in charitable giving doesn’t signal the end of days for your fundraising success — and what to do now.