Telling Your Story the Right Way
We are all familiar with the cell phone commercial from Verizon: “Can you hear me now?” “Can you hear me now?”
But usually, communication isn’t about volume or reception. It’s about content.
I talk with lots of ministries and nonprofits, and frankly, sometimes it’s like drinking from a firehose.
Many leaders start their charity’s story with its inspirational beginning, and—depending on the longevity of the organization—share historic milestones along the way.
Let’s stop right there. If that is how you tell your charity’s story, stop.
Donors don’t give to your history. They give to your vision for the future and the solution that will get you there.
Check out the video above for some tips on communicating what really matters to donors.
About Kristin Hammett
As the Vice President of Family Generosity Services at The Signatry, Kristin Hammett focuses on equipping and encouraging families to purposefully consider what questions God has given them the resources and heart to answer, modeling obedience to his will to current and future generations while actively participating in advancing the kingdom of God.
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