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Four Ways to Clarify Your Message

1 month ago By Kristin Hammett

The number of nonprofits has more than doubled since 2002. When you take into account the stagnant giving and impact of the 2017 tax law, we find ourselves in an increasingly crowded pool of charitable organizations. Not only do donors receive twice as many requests from nonprofits, but between social media and the constant bombardment of advertisements and commercials, donors face an increasing amount of excess noise. So how do you set yourself apart? How can you cut through the noise and ensure donors are hearing and fully grasping your message? Clarify your message. I think one of my biggest…

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Ministry

Finish Strong

3 months ago By Kristin Hammett

We have just celebrated Thanksgiving, Giving Tuesday takes place in just a few days, and Christmas and New Years are right around the corner. This is a busy time of year. In addition to the holiday celebrations, I know you are hard at work engaging with donors and making those last few touchpoints. As you wrap up your year-end efforts, I want to offer you some encouragement. Do not grow weary in doing good. This is a critical time of year for your ministry but also a beautiful time to truly minister to donors and invite them into God’s call.…

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Ministry

Three Year-End Communication Tips

4 months ago By Kristin Hammett

The cool nip of fall is in the air, the crunch of leaves is underfoot, and the first snow may have already blanketed the ground. These signs, along with our calendars, tell us that the year is drawing to a close. But for those in nonprofit development, the next 60 days make up the busiest (and most important) time of year! Giving Tuesday is just a month away, with the year-end giving season following on its heels. Hopefully, you’ve already been planning and gearing up for your ministry’s campaign. But if you need a few more tips to help motivate…

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Ministry

Maximizing the Middle

5 months ago By Kristin Hammett

Are you a middle child? Do you have a middle child? Middle children commonly share they don’t get enough attention, or they don’t “fit” in the family. I have three kids of my own. My husband and I often say our oldest demands attention, our youngest requires attention, but our middle child needs attention. I think the same can be true with donors. Major donors warrant a considerable amount of attention and relational investment. General donors require regular mass communication. But middle donors? They need (and deserve) attention from ministries as well. And they may be the most under-served donor…

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Ministry

How to Prepare for Year-End Giving

6 months ago By Kristin Hammett

Summer is drawing to a close. With fall around the corner, the prospect of cooler temperatures, autumn colors, and pumpkin spice everything, the year-end giving season is also upon us. The 2019 Year-End Giving will be interesting to watch. The 2018 Giving USA report indicated a slight growth in giving of 0.7 percent, but individual giving was down 1.1 percent. According to The Chronicle of Philanthropy, 26 percent of nonprofits said the changes to the 2017 tax law did not affect their fundraising.  Just 17 percent said they saw a negative effect. This leaves some question marks on the philanthropic…

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Ministry

Reclaiming Joy

7 months ago By Kristin Hammett

Can I be honest? Sometimes life just seems like a series of to-do lists. There’s the work to-do list. The home to-do list. The kids’ to-do list. The school to-do list. The activities to-do list.   As a person who likes to be productive and check the boxes on the various lists, joy can sometimes be elusive.    What about you? Are you joyful about the work you are doing? Are you energized and excited about the work God has invited you to be a part of? Or, have you lost sight of the big picture?   I’d like to share some insights I’ve recently…

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Ministry

Going Beyond Cash: The New Era in Fundraising

8 months ago By Kristin Hammett

As a ministry, an obvious part of your role is to raise funds. What you may not know is the variety of options that donors have to give from! There are two options offered by The Signatry which may be helpful to you and your donors. They are a Donor Advised Fund (DAF) and a Charity/Designated Fund. A DAF enables donors to make occasional gifts to a fund, and then to recommend grants from that fund to the organizations of their choice throughout the year. It is similar to a family setting up a private foundation, but with much less…

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Ministry

Creating a Ministry Marketing Strategy

9 months ago By Kristin Hammett

How you present and represent your ministry matters. Hopefully, this is an obvious truth, one which you and your team are already aware of. In case you haven’t given it so much thought, here are a few essential elements to help you build a stronger, more robust marketing plan. Messaging Messaging is the content that is being shared through whichever channel you choose. Ministries often find themselves trying to walk a delicate balance between praising God for what He is doing on and inward-focused self-promotion. This balance will take constant monitoring and thought! A strong mission statement can help balance…

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Ministry

3 Ways to Connect with Donors

10 months ago By Kristin Hammett

In our increasingly fast-paced, high-demand culture, ministries find it more necessary and critical than ever to make as many connection points as possible with donors. This development should not be focused merely on stewarding financial resources – it is also a way to steward and build genuine relationships. Here are a few key ideas to keep in mind for your supporter engagement plan! Be Human: The more personal touch you can give to your donor correspondence, the better! Commit to calling faithful supporters to see how they are doing and deliver a personal thank you. They will appreciate the time…

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