Something to Talk About: Keys of Donor Connection

Kristin Hammett
September 25, 2020|Nonprofits

Kristin Hammett
September 25, 2020|Nonprofits
October is my favorite. Changing leaves, cooler weather, football, and hot cider make me smile. It is also a bonus that fall décor only involves a few pumpkins and candles and not an extensive overhaul with garland and Christmas trees. It is a month where we enjoy fire-pit conversations, s’mores, tailgates, corn mazes, and hayrides.
As I look forward to the fall, I realize this fall will be different than others I have enjoyed. I won’t attend football games or tailgates, fire-pit conversations may be socially distanced, and I doubt corn mazes and hayrides will happen at all. At least we can still have s’mores. But the need to connect with others and feel seen, valued, and important remains. It may require more creativity (virtual hayride anyone?) and intentionality but finding ways to relate to one another is essential.
Connecting and relating to donors is imperative too. Human connection is powerful, and it should be done with intentionality and purpose in ministry development. As you consider touch-points with donors, I encourage you to formulate a plan.
As you consider mapping out your touch-points over the next quarter and for 2021, consider 3 keys in your planning.
Start small. Fourth quarter is a great time to develop a personal plan to connect with your major donors, and mid-level too, if time allows. Create touch-points with donors to ask, thank, report, and minister. Keep records, so you can expand this effort in the years to come. Follow the plan and enjoy the connection. It is important. For both of you.