Cash Isn’t Really King: A Q&A about noncash contributions

By Kristin Hammett 5 months ago. Major DonorsCharitable Giving

The Signatry works with nonprofit leaders to strengthen their development strategies. That includes helping them engage in major donor conversations. We talk a lot about noncash gifts—what the IRS calls noncash charitable contributions—and we want to be sure our impact partners understand the significant opportunities available. Noncash giving can benefit the donor and the recipient.

What does “noncash” really mean?

When talking about noncash contributions, we mean wealth outside of the checkbook. This can be anything from stocks to cryptocurrency to real estate and business interests. The Signatry’s team has experience managing all of these gift types. God owns it all and has entrusted it to donors’ care and stewardship. He wants us to hold everything we have with open hands.

Isn’t cash king?

In a word? No. 90% of America’s wealth is in assets other than cash. Only 10% of our wealth is in the checkbook. Yet, 80% of giving happens in cash, and only 20% of charitable investment is given from the larger, noncash bucket. There is an enormous opportunity to help donors think differently about how they give.

How can a nonprofit work with major donors?

Nonprofit leaders are uniquely positioned to connect God’s resources and His work. That often starts with education. Donors don’t know what they don’t know. Before talking through the details of an asset gift, donors need to better understand the work the organization is doing and where their gift is going. A big vision, clearly expressed, serves as a catalyst for transformational generosity.

When donors are engaged in the work and excited by the vision, development officers can share the opportunity to give differently and more generously. Here are some ways to open the conversation:

  1. Start planting seeds. Include noncash contribution options on your donation page. Share the opportunity in your newsletter and your email footer. For verbiage ideas, click here.
  2. Share the opportunity. Look through your donor list for business owners. Begin to ask questions about the business: What does your business do? What do you and your family like about it? You’ll find more questions in our Complex Asset Guide.
  3. Don’t overthink it. You don’t have to be the technical expert. Consider The Signatry your partner for complex, noncash gifts. We have attorneys and accountants who can help guide the donor through the process.

Nonprofit and ministry organizations are doing the most important work there is. From Bible translation and evangelism to education and health care, the work matters, and it is worthy of all the generosity tools available.

Transformational gifts have transformational impact.

Kristin Hammett
Kristin Hammett As the Director of Nonprofit Success at The Signatry, Kristin Hammett works to train, consult, and equip nonprofits with fundraising solutions to connect God's resources with His work

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