Job Description

Position Purpose:

The Director of Marketing is responsible for leading the content and customer marketing efforts of The Signatry. They will set annual calendars, serve as the liaison between departments to facilitate requests, and invest in a growing team. They bring a creative perspective to expand content approaches and grow customer engagement. An ability to manage both details and larger processes is essential to success.

Role can be remote or based in Kansas City.

PRIMARY RESPONSIBILITIES

Customer Marketing

• Lead email calendar planning for customer segments
• Build and refine calendar for lifecycle touchpoints
• Work with customer success teams on communication calendars
• Collaborate with sales teams on campaign needs

Content

• Lead calendar planning for blogs, articles, and additional content needs
• Manage new content and collateral requests
• Serve as final editor for content pieces
• Guide social media content strategy and calendar
• Manage website updates and strategy
• Support fundraising department communication plans as needed

Project Management

• Serve as point of contact for agency relationships
• Work with Legal team for review and approval of materials
• Manage data plan process with Data Analyst
• Support events team requests and coordination with content teams
• Manages Data Analyst and Customer Marketing Specialist and recommends new hires
• Regularly meet with Chief Brand Officer to analyze results and recommend next steps

KEY QUALIFICATIONS AND SKILLS

–  4+ years in a leadership role

– Bachelor’s Degree in Marketing, Communications or related field

– Experience in content management systems

– Content writing & calendar planning experience

– SEO/keyword strategy and analysis skills preferred

– Social media best practices knowledge

– Working knowledge of Adobe Suite and Microsoft Office products

– Strong communication and people skills

– Ability to adapt quickly; work in a collaborative environment

– Excellent organization skills with attention to detail

Job Description

Position Purpose:

The Customer Marketing Specialist manages marketing for three primary audiences as The Signatry through content and communication initiatives. They will write and create on a daily basis for a variety of topics, including emails, blogs, collateral, and social media. Bringing fresh ideas to the table to generate engagement is critical to this position’s success. It requires daily collaboration cross-departmentally to support functions as they serve our target audiences. This position must be able to balance details with creative vision.

Role can be remote or in Kansas City.

PRIMARY RESPONSIBILITIES

Blogs

• Support Ministry and Advisor authors with blog content and proofing
• Pursue outside guest author relationships
• Write, edit, and publish blogs
• Manage content calendar with Director of Marketing

Emails

• Write, design, and manage emails and automations for audiences and related segments.
• Support organization on additional email campaigns as needed
• Manage email calendar with Director of Marketing

Content & Collateral

• Write new collateral for target audiences
• Coordinate with designers for creation of new materials
• Write content for annual and quarterly reports
• Write content to support digital content strategy
• Maintain website content updates
• Write social media content for target audiences & collaborate with marketing team for additional needs

Customer Success

• Write and maintain platform communication
• Support customer service teams with content needs
• Assist Data Analyst in survey development
• Write updates for fundraising initiatives
• Update investment quarterly performance

KEY QUALIFICATIONS AND SKILLS

– 3+ years in content writing

– Experience with email campaign and content management systems required

– Experience with Adobe (InDesign, Illustrator, Photoshop) preferred

– Social media channel experience required

– Video editing skills preferred

– Strong communication and people skills

– Ability to adapt quickly; work in a collaborative environment